The world of business, marketing and messaging is really different today.  Different from yesterday, a year ago and certainly vastly different from the date I opened my business almost two decades ago.

My colleagues and I have been in discussion around this an awful lot lately.  Seems that years ago the delivery was very “me” focused, included ladder climbing and was heavily credential driven.  Perhaps a sign of the time?  Today, business is more about relationships and the people comprising those relationships.  We demand authenticity from each other.  The “me” in the equation now is about who I am, what I believe in and what I can offer to make the world a better place.  Perhaps a sign of new times?

This is great news because it means that to be effective, you have to be yourself – fully.  So what’s the recipe to staying current?

If your calling is to be a yoga instructor, do it with excellence.  Study the body in depth, the person, the spirit, and study often.  Then be truly amazing.  If practicing law is what completely lights you up, do it with precision, stay current and fill yourself with wisdom everyday.  Use what you know to change lives.  Whatever you choose to do, dive in, dig in and don’t stop.

Totally know your stuff.  Rock someone’s world.  Rock your own world.

If you are only going to walk on this planet one time, do whatever it is and ALL there is that lights your fire.  Go!  NOW.  Don’t wait.

 Rock on,

 

Developer of The Schatz Method™
Facebook <—- are we connected? —> LinkedIN